Unique study probes deep emotions about EU “brand”
STEM, BehavioLabs and Europeum have teamed up with experts in marketing, political psychology and strategic communication to conduct a in-depth research on underlying emotions and frames that lead to anti-EU sentiments in the Czech republic, but are in many aspects similar in V4 countries, Austria or for example France.
Moreover we used experiments and advertising pre-tests to measure what communication can influence the EU “brand”. Based on the reaction by foreign diplomats, we think this kind of research approach can be useful for other countries as well. For more please contact horejs (at) stem.cz