In the spring of 2020, the STEM institute, supported by the Prague office of the Friedrich Naumann Foundation for Freedom, carried out an extensive investigation of Czech seeders of disinformation. They are currently estimated to make up approximately 5 % of the Czech society. Through the combination of a quantitative survey and 13 qualitative in-depth interviews, the seeder group was found to be more affluent, educated and interested in politics than media stereotypes would suggest. Furthermore, seeders’ motivations and media literacy levels vary greatly, wherefore one-size-fits-all solutions could be rather counterproductive. For example, some groups of seeders would benefit from basic media literacy initiatives, while others are immune to any official communication or even warnings.
Six types of seeders in the Czech Republic