Czech (non)transformation 2022



STEM Institute for Empirical Research and the research and communication center Institute 2050 carried out research Czech (non)transformation 2022. The research was focused on Czechs’ attitudes toward climate change and the transition to a low-carbon economy. The research goal was to capture in detail the concerns (barriers, threats) and positive expectations (opportunities, benefits) that Czech society has about this transformation, to test various (policy) instruments based on EU policies, the Green Deal and the Fit for 55 package. Furthermore, we focused on identifying narratives that make it possible to reduce fear/uncertainty and manage expectations of Czech citizens when it comes to green transition.

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STUDY: Czech Seeders of Disinformation

In the spring of 2020, the STEM institute, supported by the Prague office of the Friedrich Naumann Foundation for Freedom, carried out an extensive investigation of Czech seeders of disinformation. They are currently estimated to make up approximately 5 % of the Czech society. Through the combination of a quantitative survey and 13 qualitative in-depth interviews, the seeder group was found to be more affluent, educated and interested in politics than media stereotypes would suggest. Furthermore, seeders’ motivations and media literacy levels vary greatly, wherefore one-size-fits-all solutions could be rather counterproductive. For example, some groups of seeders would benefit from basic media literacy initiatives, while others are immune to any official communication or even warnings.

Six types of seeders in the Czech Republic

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Czechs loosing attraction to Western democracies, but not keen on Russia nor China

Since 1994 STEM has been surveying the Czech population about their attitudes toward foreign countries and its leaders. The latest data show, that the most popular among Czechs remain Slovakia and Austria. More than half of the respondents have positive view on Central, South and Nordic countries. The attitude towards Western countries such as France, Germany, USA and Great Britain has worsened in recent surveys. However they are still more popular than Russia, China or Turkey. For more details, please refer to the Czech section of our website.

Unique study probes deep emotions about EU “brand”

Unique study probes deep emotions about EU “brand”

STEM, BehavioLabs and Europeum have teamed up with experts in marketing, political psychology and strategic communication to conduct a in-depth research on underlying emotions and frames that lead to anti-EU sentiments in the Czech republic, but are in many aspects similar in V4 countries, Austria or for example France.
Moreover we used experiments and advertising pre-tests to measure what communication can influence the EU “brand”. Based on the reaction by foreign diplomats, we think this kind of research approach can be useful for other countries as well.  For more please contact horejs (at)